Social media has been recognized as one of the quickest and most responsive ways for government to communicate with the public, yet its uptake along with the widespread implementation of coordinated social media strategies has been slow.

Whilst most departments have established a social media presence, few departments have leveraged the full potential of social media to raise their profile and reiterate their organizational bottom line. Some of the barriers to this include effectively engaging audience through platforms and content, efficiently managing platforms on a limited budget, building trust and credibility and communicating via social media during a crisis.

The 3rd Annual Social Media for Gov NZ will address the key challenges and trends affecting the government’s use of social media and explore how it can best utilise these platforms to engage with the public. Delegates will also be provided with tools, practical strategies and best practice case studies from within New Zealand government to develop their social media strategy, cut through an oversaturated market and utilise data analytics to maximise the impact of their communications.