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Social Media
Social Media for Gov: Harnessing analytics and campaigns to maximise value through social media
Aug 27, 2020
Social media has been an increasingly significant platform with the potential to serve reliable information dissemination especially amidst a chaotic setting with this COVID-19 crisis. With the growing number of Australians turning into social media, ...
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Changing Perspectives
Aug 17, 2020
The world in which we live is largely represented in the media – what we say online has become a source of truth, of transparency and of credibility. The emotions we experience while receiving online ...
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The Public Sector Must Combat The ‘Trust Deficit’ In 2020
Nov 26, 2019
The public sector and middle Australia have long had an issue of trust. The Australian Prime Minister championed the term ‘trust deficit’ in 2019. The Prime Minister has used the term to describe issues of ...
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Government against the giants: can government effectively regulate social media?
Nov 20, 2019
The Christchurch Call and Australia’s subsequent proposal for new social media laws have been criticised for a narrow emphasis on online terror and failure to address other vexing problems such as online hate speech, cyber ...
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Is your content diet nourishing your marketing career?
Nov 8, 2019
want to improve your marketing. So you read articles, blogs, and books, listen to podcasts, trawl social media and watch clever videos. Yet still feel exhausted, knowing you haven’t made a dent in your reading ...
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The Australian Business Community on the use of social media
Aug 16, 2019
The Australian government has been working hand in hand with the Australian business community for progress and for ease of use in al government related works. As a matter of fact, the government has an ...
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The role of social media in contemporary emergency management
Nov 24, 2017
Information sharing between communities and public emergency services agencies is absolutely critical in times of a disaster, especially during large-scale events such as terror acts, bushfires, floods, earthquakes, hurricanes, etc. This is a fairly novel ...
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4 ways social media can bring quick wins for government
Jul 31, 2017
As governments around the world navigate increasingly complex political and economic environments, it’s more important than ever that they leverage new technologies to engage citizens, attract new talent and deliver services more efficiently. While there ...
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