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100 +


25 +

Inspirational speakers


Platform Masterclasses



Important information

Based on recent events and the rapidly evolving nature of the COVID-19 pandemic, we have decided to postpone the summit to later in 2020. We will announce the new dates once confirmed. If you have any questions, please don't hesitate to get in touch: attending@publicspectrum.com

Why you should attend?

    • 1.Attract, retain and engage with current and prospective students through best-practice social media & digital channels.
    • 2.Maxmise the reach of your social media plans in a cost-conscious environment.
    • 3.Integrate your social media strategy with digital and mobile communications.
    • 4.Learn which social strategies are working across universities and colleges.
    • 5.Quantify and measure the success rate of your social outreach across different platforms
    • 6.Build a following by creating the Wow factor and connecting with your tribe in real-time

Higher education – in Australia and internationally – has embraced social media to consolidate its presence across the student, faculty and alumni communities. This ecosystem is rich in the use of social media where the personal, academic or career lines are starting to blur.

Anywhere, anytime communication channels are enabling students and faculty members to fine-tune school selections, recruitment or program offerings. In the restless, fast-moving and highly personalised space, the currency is led by platforms that offer the ‘wow’ factor, build branding and branding, nurture trust, and move with the times.

Into its 4th year, the Annual Social Media for Higher Education Summit is Australia’s flagship forum for stakeholders across the ecosystem.  This dedicated summit attracts an influential panel of speakers and subject matter experts from the award-winning universities in Australia and internationally.

Hear about social media platforms:

Hear from 20 + social media leaders including

  • Robert Bochnak Social Media Strategist, Office of Alumni Relations Harvard University
  • Bjorn Carey Senior Director, Digital Strategy, University Communications Stanford University
  • David Tolson Senior Social Media Specialist UTS Insearch
  • Carl Jackson Digital Communications Officer University of Melbourne
  • Janna  Hayes Communications Leader & Social Media Specialist University of New England
  • Ellie McDonald Social and Content Manager Bauer Media
  • Amy Graham Social Media Officer University of New England
  • Adelene Gumina Marketing Manager The University of Notre Dame Australia
  • Lauren Hockey Social Media Coordinator UNSW Sydney
  • Katie Booth PR and Media Advisor University of Sydney
  • Dr Holly Kaye-Smith Senior Rich Media Developer, Digital Futures Western Sydney University
  • Amy Clarke Communications and Engagement Coordinator, Library Deakin University
  • Bronte Davy Social Media Coordinator Queensland University of Technology
  • Tim Maillet Director, Strategic Marketing and Student Recruitment University of Technology Sydney
  • Ben Shute Former Head of Social Media & Content Marketing QBE Insurance
  • Madeleine Wood Multimedia Content Producer University of Canberra
  • Megan Reader Hope Associate Director of Media and Communications University of Canberra
  • Angela Patrick Senior Manager, Content and Social Channels Monash University
  • James Gali-Barrow Director of Brand, Content and Creative Macquarie University
  • Margaret Minero Digital Marketing & Campaigns Manager Australian Red Cross Lifeblood
  • Rob Brooks Social Media Specialist University of Newcastle
  • Stephanie Jackson International Marketing Manager (Digital) Griffith University
  • Dr Rachel Bentley Director, Rich Media & Digital Content Western Sydney University
  • Katie O’Rourke Managing Director cake marketing & former Digital Lead Southern Cross University


“The conference was very interesting and informative. It covered many different social media platforms and included speakers from a range of areas within (and external to) the University sector. I left feeling really inspired and have many new ideas that I am looking forward to implementing.”
– Project Officer
“The Social Media in Higher Education Conference was extremely valuable, it was an opportunity to hear what others are doing in this space and very comforting to know we are not alone in dealing with the challenges of using social media as a valuable tool for recruitment and student engagement. There were some great speakers and very interesting discussions and I certainly came away with a number of ideas which we will put into practice within our team.”
– Communications and Publications Officer
“Akolade’s Social Media in Higher Education conference blew me away. Two days jam-packed with eye-opening presentations were only eclipsed by the unique opportunity to engage with my peers across Australia and discover the multitude of unique approaches to our common challenges.”
– Digital Content Producer
“It was a wonderful event and I enjoyed my time there greatly."
– Director of Social Media Communications & Public Engagement, USA
I thoroughly enjoyed presenting and participating in this event. The opportunity to hear from, and connect with, industry peers is immeasurable.
– CQ University Australia
Public Spectrum's Social Media for Higher Education conference is part of our regular annual must-attend industry events. The event covers a range of interesting topics, international and nationwide expert speakers with different strategies and takeaways that can be easily adapted into the higher education industry and beyond.
– The University of Notre Dame Australia
This conference is packed with leading insights in the field of social media for higher education. It's a great opportunity to learn about what's happening in the industry, trends to look out for, and how to use the various social channels to drive student engagement and enhance their experience.
– Deakin University Library
The conference brought together a range of social media producers and marketing experts, from higher ed to high performing companies. The conference was valuable in connecting higher education contacts and learning best practice from outside the sector.
– Charles Sturt University

Agenda Overview

The full event agenda will be ready soon. Keep checking this page!

Tuesday 23rd of June 2020
Wednesday 24th of June 2020
Thursday 25th of June 2020
  • 9:00 AM – 12:00 PM
    Workshop A: Marketing with the WOW factor: a practical guide

    This workshop offers a practical guide to how to wow your audience, drive engagement, and maximise the impact of your marketing programs. You will benefit from planning for high-impact campaigns, including: 


    • Building strategic partnerships 
    • Working with the influencers 
    • Assessing the costs and benefits 
    • Integrating your marketing across different channels 
    • Measuring your success in real-time 


    Robyn Evans
    Principal Jailbird Consulting
  • 12:00 PM – 1:00 PM
    Networking luncheon
  • 1:00 PM – 4:00 PM
    The afternoon segment has two optional workshops; delegates can choose either Workshop B or Workshop C

    Workshop B – Maximising content for your brand and audience 


    Workshop C: A practical guide to social media strategy + content creation
    This workshop is tailored for marketing and communication professionals who are building their brand and audience reach in an anywhere, anytime environment.

    This class is tailored to help you amplify your social media strategy through targeted and tailored content.  


    Key learnings 


    • Tell the right stories with content that counts 
    • Amplify your social media and outreach 
    • Assess and access the best marketing tools 
    • Learn from successful university campaigns 

     Melinda RogersManaging Director Very Media & Former Digital Manager Griffith University 


    This hands-on workshop, we will create your social media marketing strategy and content that tells your story and connects with your audience. Key topics include: 

    • Identifying your audience 
    • Setting objectives 
    • Measuring your impact  
    • Selecting your content pillars  
    • Tone, timing and relevancy    
    • Leveraging content for various platforms and audiences. 
    • Plus, worksheets, practical hacks to make it that much easier to get started and manage 

     Katie O’RourkeManaging Director
    Cake marketing  & former Digital Lead Southern Cross University 

  • 4:00 PM
    Workshops end and end of conference

Partners to be announced!


Grace Hotel, 77 York St,
Sydney NSW 2000

Contact us:

+61 02 9247 6000 
+61 02 9247 6333 

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