In times of crisis, the community looks to the government for support. Now more than ever, effective government communication is vital.
Internal communication teams need to keep public sector employees connected during these changed working conditions by engaging them through regular virtual campaigns and announcements. External communication teams need to be proactive, consistent and clear in their communication strategies to help maintain continuity, demonstrate a commitment to the community, earn trust, and even strengthen and build relationships during this uncertain time.
Having a good communications strategy and plan is important, however effective implementation within an organisation is paramount. Ineffective communication can be detrimental, leading to distrust and unease.
This topic will provide insights into the current landscape of digital employee engagement within the public sector, and will provide attendees with an understanding of what communications departments can do to better engage with their staff.
Concepts of designing internal crisis communication strategies will be introduced, providing participants with an understanding of the characteristics of that communication in order to understand the role of communication in safeguarding relationships of trust with employees.
Participants will gain an understanding of how internal communication planning during Covid-19 works and will learn in detail the best practices in developing these plans in order to support the long-term health of the department.
The factors influencing the success of communication plan implementations within an organisation will be reviewed in this topic, as will the elements of successful approaches to overcome and mitigate the main challenges and associated risks.
About the facilitator:
Allan Briggs is founder and owner of Crisis Shield. He grew up in country Victoria and started his professional career with Victoria Police. Allan served 16 years with Victoria Police where he rose to the rank of Sergeant and managed the Public Relations Unit. He went on to work as Manager of Media and Public Relations at Victoria State Emergency Services (VICSES) for four years during which time he increased VICSES’ monthly media items tenfold and truly established the brand.
Allan’s experience is steeped in high profile crisis and emergency situations including the gangland shootings, armed robberies and fatal accidents. His work at Victoria Police and VICSES taught him that strategically developing and testing plans, systems and processes is the best way to mitigate risks, and manage issues and crises. Managing communication in situations such as Black Saturday, Allan quickly learnt how to get results in an environment where there is no margin for error. When the unexpected occurs, a well-rehearsed plan enables an effective response under pressure, even in extremely challenging circumstances.
With a passion for communications and an interest in developing staff, Allan has built a solid reputation as a straight shooter who gets results. As he developed the VICSES media unit Allan initiated a mentor program to train employees in working with the media and good public relations practice. The Public Relations Institute of Australia and RMIT also called upon him to mentor communications practitioners
An explanation of how to translate data and insights into effective, measurable communication strategies for engaging communities. Participants will learn about the history of data and insight use in public relations and be introduced to the latest tools and methodologies for applying data for communication design and implementation.
The critical success factors for choosing the right channels will be outlined. Key concepts in communication campaigns, channels, approaches and leadership will also be covered and participants will be introduced to some of the most dramatic examples of integrated multi-channel communication campaigns ever produced.
Providing an introduction to the principles behind effective crisis communication teams. This topic illustrates how to integrate and align crisis communication with crisis management and broader organizational activities and processes.
This topic will provide an understanding of best practices in communication execution during crisis situations. Participants will gain an understanding of requirements during this execution in order to meet the expectations of the community.
About the facilitator:
Jamie Morse is a communication specialist with over 20 years’ experience in public affairs and corporate communication. He has held senior in-house and agency roles with large multinational companies in Australia, Asia and the Middle East.
His work has directly influenced multi-billion-dollar government procurement programs, regional trade agreements, electoral voter registration, and safer, more efficient work places.
Prior to joining SenateSHJ Jamie was Campaign Communications Manager with multinational defence and technology company BAE Systems, where he led successful campaigns to win government procurement contracts valued in excess of $40 billion.
Jamie also has extensive international experience. He led offices for a global communication consultancy in Singapore, Malaysia and Qatar, and he has led multi-market projects for clients in private, public and NFP sectors.
He has a Masters Degree in Communication from Deakin University.