With an unprecedented rise in communications channels, news sources and social platforms, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question, and widely misunderstood within government organisations, now is the time to focus on how communications leaders should shape public sector reputation and Government strategy and initiatives as a whole.
The event program has been designed for public sector professionals working in the following areas:
Building a trusting relationship with citizens through effective communication
Roundtable 1 – Gaining the best results by adjusting your leadership approach to individual situation
Roundtable 2 – How to practice transparency along with an ethical behaviour?
Roundtable 3 – How to communicate effectively with multi-cultural teams
Roundtable 4 – Communicating before the storm – Crisis management
Roundtable 5 – Building foundation for strong stakeholder engagement
In a world of limited time and attention, the ability to capture and communicate your strategy in a way that cuts through the red tape and connects with your stakeholders is an invaluable skill. In this workshop, leadership communication expert and author Shane Michael Hatton will explore five easy ways to apply principles to make your message count and your leaders buy in.
You will learn:
Every year, Australian Governments spend millions on PR and communication campaigns. So, it’s not surprising that managers are demanding proof of ROI, impact and effect. This workshop explores world’s best practice measurement and
evaluation methods, the latest tools, and digitally-integrated systems for demonstrating communication’s value to an organisation and its target publics. We also show you how to set up your campaigns to maximise data capture, insights and learnings.
This workshop will explore:
The ‘Digital Ecosystem Approach’ to unlocking PR value
Tools of trade
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