Type to search


With an unprecedented rise in communications channels, news sources and social platforms, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question, and widely misunderstood within government organisations, now is the time to focus on how communications leaders should shape public sector reputation and Government strategy and initiatives as a whole.

The event program was designed for public sector professionals working in the following areas:

  • Internal and External Communications
  • Public Affairs
  • PR & Communications
  • Stakeholder Relations
  • Media
  • Marketing Communications

Key speakers:

  • Isaac Irvin Senior Client Partner Twitter Australia
  • Karina Wilson Social Media Team Leader EL1 Australian Trade and Investment Commission
  • Olivia Nunn Director of Communication U.S Army
  • Sophie Onikul Director of Communication eBay Australia & New Zealand
  • Shaun Roharlach Executive Officer, Office of the Director-General National Archives Australia
  • Richard Littleton Director, Communications and Engagement, Government of South Australia Department of Human Services
  • Tracy Michael Director of Public Affairs for the Office of the Surgeon General U.S. Army
  • Matt Levinson Head of Communication & Public Affairs Australia for UNHCR
  • Jessica Hamilton Chief Marketing Officer Australian Trade & Investment Commission
  • Carly Rogowski General Manager Sales Marketing Communications TAFE NSW
  • Elise Davidson General Manager Strategic Communication ACCC
  • Roanna Dawson Director Strategic Communication Department Infrastructure Regional development and cities
  • Joanne Painter Co-founder & Managing Director Icon Agency
  • Shane Michael Hatton Leadership Communication Expert Speaker, Mentor, Trainer & Author Lead The Room
  • Kath McKenzie Executive Manager, Community Engagement & Communications Northern Beaches Council
  • Greg Kimball Media Relations Manager Australian War Memorial
  • Aidan Cunningham Social Media Lead Australian Super
  • Megan Winter Director of Communication Murray Basin Level Authority
  • Matthew Stevenson Director Communication Metro North Hospital and Health Service
  • Alexandra Geddes Director Strategy Service NSW
  • Karen Markwort Director Communications & Parliamentary Great Barrier Reef Marine Park Authority
  • Megan Reeder Hope Associate Director, Media & Communications University of Canberra

Other challenges we solved

  • Improving business outcomes through
    strategic and effective stakeholder communications
  • Effective collaboration between different
    government departments
  • Building a solid internal communication
    strategy to engage and motivate employees
  • Establishing a reputable brand and
    enhancing trust and transparency
  • How to define success and measure
    and analyse metrics
  • Highlighting the importance of preparing
    and practicing communication strategies
    for times of crisis
  • Leveraging both traditional
    and social media
  • Avenues and methods for
    communicating your way through the evolving
    media landscape
  • Using storytelling to strengthen
    your brand

Agenda Overview

  • 9:00 - 12:00 PM
    Workshop A - How to capture and communicate your strategy or buy in

    In a world of limited time and attention, the ability to capture and communicate your strategy in a way that cuts through the red tape and connects with your stakeholders is an invaluable skill. In this workshop, leadership communication expert and author Shane Michael Hatton will explore five easy ways to apply principles to make your message count and your leaders buy in.


    This workshop will explore:


    • A simple process to capture and communicate your ideas for greater buy in
    • Influencing top level decision makers
    • Using measurable outcomes to influence through communication


    You will learn:


    • How to capture the attention of your audience
    • How to understand and communicate the value of your strategy
    • How to use compelling results, data and stories to demonstrate value
    • How to create compelling & cut through messaging
    • How to influence leaders and teams to take real action



    Shane Michael Hatton
    Leadership Communication Expert Speaker, Mentor, Trainer & Author Lead The Room
  • 12:00 - 1:00 PM
    Networking luncheon


  • 1:00 - 4:30 PM
    Workshop B - Measuring communications effectiveness: Using data and insights to elevate the strategic value of PR in government

    Every year, Australian Governments spend millions on PR and communication campaigns. So, it’s not surprising that managers are demanding proof of ROI, impact and effect. This workshop explores world’s best practice measurement and

    evaluation methods, the latest tools, and digitally-integrated systems for demonstrating communication’s value to an organisation and its target publics. We also show you how to set up your campaigns to maximise data capture, insights and learnings.


    This workshop will explore:

    • Why measurement and evaluation matter
    • Global best practice – the Barcelona Principles
    • Communications in a data-driven world – what are the challenges
    • Using measurement and evaluation to build a case for communication and PR investment


    Setting up for success:
    • Pre-campaign research and design
    • Building measurement and evaluation into your communications plan
    • Pre-campaign research and design
    • SMART goal setting; the Barcelona Principles in action


    The ‘Digital Ecosystem Approach’ to unlocking PR value

    • How the model works
    • Setting up communication strategies to optimise evaluation and measurement
    • What to measure
    • When to measure
    • How to measure
    • Presenting your data: Visualisation and data storytelling


    Tools of trade

    • Research and surveys
    • What to look for in social and digital measurement tools
    • How to get the most from your press/media analytics tool (Meltwater, iSentia)
    • The optimal toolkit: What does it look like and how do you build it?


    Joanne Painter
    Co-founder & Managing Director Icon Agency

Proudly supported by

Thought Leader:

Interactive Roundtable:

Media Partners

Join the Public Spectrum Movement

Subscribe to #PublicSpectrum and be updated with the latest learning.