With eight out of 10 Australians on social media, there is now an increased focus for the public to become more digitally accessible and transparent to the community. In order to engage citizens and inform the public, organisations are now focused on driving consumer engagement and effectively informing decision making across Australia.
The Social Media for Gov Summit will be held virtually from 5-7 August 2020. It is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event addressed the most significant challenges being faced today and uncovered the knowledge, strategies and technology to improve the impact and value of social media efforts.
Building an evidence-based business case for social media
Join us for a Google Analytics masterclass which will address best practice growth strategies. Learn from the experts of the platform as they deliver key insights.
Join us for a Snapchat masterclass which will feature ways in which organisations can get the most out of the platform and understand the best types of content to use.
Public conversation has never been more important than now, so join Twitter as they unpack the latest trends, insights and showcase how brands are driving engagement across the platform
In groups of 6-8 you will work together to create some innovative campaign ideas. At the end of the discussion, each group will present their best idea to the audience and you will be able to take them back to your organisation and implement them.
In this session Wanita will review your social media channels and conduct an in-depth assessment of your profiles. You will be given a score which will also provide feedback on where you can improve. These scores will be specific to your organisation and will be confidential and for your benefit.
The workshop will provide the below outcomes:
In this session, Matt Fenwick from True North Content will assess one content item of your choice. He’ll conduct an in-depth analysis, benchmarking your content and showing ways to improve it, with actionable insights you can apply across all your channels. You’ll also learn ways to collaborate with your team and stakeholders to streamline feedback, to deliver content better and faster.
This workshop will provide the below outcomes:
Brandwatch is the world’s leading social intelligence company, with world-leading people at the heart of it. Our teams build intelligent software solutions that meet the needs of over 1,200 forward-thinking businesses, including Unilever, Whirlpool, British Airways, Walmart and Dell.
PS News is an online newspaper packed with news and other information designed to inform, entertain and challenge the professional staff of public sector organisations and other interested parties around the nation.
+61 02 9247 6000
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