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100 +

Attendees

25 +

Inspirational speakers

5

Platform Masterclasses

3

Days

Why you should attend

    • 1.Hear Case Studies from other agencies on how they are overcoming common barriers to social media optimization
    • 2.Get up to date on the latest changes and ways to enhance audience engagement via key social media platforms such as Facebook, Instagram, Twitter and more!.
    • 3.Learn from the experts with our Facebook, Instagram, Twitter, LinkedIn and TikTok platform masterclasses facilitated by them.
    • 4.Discover how to build a real business case for your social media team and get your C-Suite on board..
    • 5.Deep dive into key topics via mini workshops facilitated from social media thought leaders.

With eight out of 10 Australians on social media, there is now an increased focus for the public to become more digitally accessible and transparent to the community. In order to engage citizens and inform the public, organisations are now focused on driving consumer engagement and effectively informing decision making across Australia. 

The Social Media for Gov Summit will be held in Canberra from May 27-29, 2020. It is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event addressed the most significant challenges being faced today and uncovered the knowledge, strategies and technology to improve the impact and value of social media efforts. 

Hear from top social media platforms:

Hear over 30 speakers including:

Agenda overview

WEDNESDAY 27th May 2020
THURSDAY 28th May 2020
FRIDAY 29th of May 2020

    Stream B – Platform Masterclasses

  • 11:15 AM
    Facebook Masterclass: Get the most out of the platform

    Join us for a Facebook masterclass which will feature ways in which organisations can get the most out of the platform and understand the best types of content to use. 

    • Understanding the power of both platforms and the ROI available 
    • Designing a strategy to launch across both Facebook and Instagram 
    • Maximising ROI through targeted social media campaigns 

     

    Ben O’Sullivan
    Government, Politics and Advocacy Partner Manager Facebook
  • 11:45 AM
    Instagram Masterclass: Get the most out of the platform

    Join us for a Facebook masterclass which will feature ways in which organisations can get the most out of the platform and understand the best types of content to use. 

    • Understanding the power of both platforms and the ROI available 
    • Designing a strategy to launch across both Facebook and Instagram 
    • Maximising ROI through targeted social media campaigns 

     

    Ben O’Sullivan
    Government, Politics and Advocacy Partner Manager Facebook
  • 12:15 PM
    Google Analytics Masterclass: Get the most out of the platform

    Join us for a Google Analytics masterclass which will address best practice growth strategies. Learn from the experts of the platform as they deliver key insights. 

    • Understanding what Google Analytics is  
    • How to use Google Analytics to maximise social media ROI 
    • Key things to track on Google Analytics to measure social media success 
    Ash Rane
    Former Platform Activation Consultant Google
  • 1:45 AM
    LinkedIn Masterclass: Get the most out of the platform

    Join us for a LinkedIn masterclass which will feature ways in which organisations can get the most out of the platform and understand the best types of content to use. 

     

    • Understanding the power of LinkedIn and the ROI available 
    • Designing a strategy for your LinkedIn campaign 
    • Maximising ROI through targeted social media campaigns 

     

     

    Paul Petrone
    Head of Academic and Government Marketing, LinkedIn Learning LinkedIn
  • 2:15 PM
    Twitter Masterclass: Get the most out of the platform

    Join us for a Twitter masterclass which will feature ways in which organisations can get the most out of the platform and understand the best types of content to use. 

     

    • Understanding the power of Twitter and the ROI available 
    • Designing a strategy for your Twitter campaign 
    • Maximising ROI through targeted social media campaigns 
    Emily Foat
    Client Partner, Government Lead Twitter
  • 2:45 PM
    Snapchat Masterclass: Get the most out of the platform

    Join us for a Snapchat masterclass which will feature ways in which organisations can get the most out of the platform and understand the best types of content to use. 

     

    • Understanding the power of Snapchat and the ROI available 
    • Designing a strategy for your Snapchat campaign 
    • Maximising ROI through targeted social media campaigns 
    Matt Coote
    Head of Agency, Business Solutions, Australia Snapchat
  • 9:00 AM
    Social Media health check: Maximising the potential of your social pages through in-depth analysis

    In this session Raging Digital will select 2 social media channels and conduct an in-depth assessment of your pages and profiles. You will be given a score which will also provide feedback on where you can improve. These scores will be specific to your company and will be confidential and for your benefit. 

     

    The workshop will provide the below outcomes: 

    • Reviewing your social media profiles and developing strategies to improve them 
    • Developing engaging social media profiles which enable higher audience growth 
    • Increasing visibility online through higher scoring social media pages 
    Colin Anstie
    Chief Executive Officer RD Consulting
  • 12:00 PM
    Networking Luncheon
  • 1:00 PM
    Mastering content: expert feedback to grow traffic and engagement on all channels

    In this session, Matt Fenwick from True North Content will assess one content item of your choice. He’ll conduct an in-depth analysis, benchmarking your content and showing ways to improve it, with actionable insights you can apply across all your channels. You’ll also learn ways to collaborate with your team and stakeholders to streamline feedback, to deliver content better and faster.

     

    This workshop will provide the below outcomes:

    • Understand the essential features of content that drives engagement
    • Adapt your writing style for short-form content, from social media to emails
    • Gain practical techniques to collaborate on content
    Matt Fenwick
    Owner and Lead Consultant True North Content
  • 4:00 PM
    End of conference day three

Proudly supported by:

Interactive Roundtable Sponsor:

Venue:   

Mercure Canberra
Corner of Ainslie &, Limestone Ave,
Braddon ACT 2612

Contact us:

+61 02 9247 6000 
+61 02 9247 6333 
attending@publicspectrum.co 

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