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Why you should attend

    • 1.Hear Case Studies from other agencies on how they are overcoming common barriers to social media optimization
    • 2.Get up to date on the latest changes and ways to enhance audience engagement via key social media platforms such as Facebook, Instagram, Twitter and more!.
    • 3.Learn from the experts with our Facebook, Instagram, Twitter, LinkedIn and TikTok platform masterclasses facilitated by them.
    • 4.Discover how to build a real business case for your social media team and get your C-Suite on board..
    • 5.Deep dive into key topics via mini workshops facilitated from social media thought leaders.

With eight out of 10 Australians on social media, there is now an increased focus for the public to become more digitally accessible and transparent to the community. In order to engage citizens and inform the public, organisations are now focused on driving consumer engagement and effectively informing decision making across Australia. 

The Social Media for Gov Summit will be held virtually from 5-7 August 2020. It is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event addressed the most significant challenges being faced today and uncovered the knowledge, strategies and technology to improve the impact and value of social media efforts. 

Hear from top social media platforms:

Hear from over 15 speakers including:

Agenda overview

WEDNESDAY 5 August 2020
THURSDAY 6 August 2020
FRIDAY 7 August 2020
  • 9:00 AM
    Social Media health check: Maximising the potential of your social pages through in-depth analysis

    In this session Wanita will review your social media channels and conduct an in-depth assessment of your profiles. You will be given a score which will also provide feedback on where you can improve. These scores will be specific to your organisation and will be confidential and for your benefit.  

     

    The workshop will provide the below outcomes:  

    • Reviewing your social media profiles and developing strategies to improve them  
    • Developing engaging social media profiles which enable higher audience growth  
    • Increasing visibility online through more engaging social media profiles 
    Colin Anstie
    Chief Executive Officer RD Consulting
  • 12:00
    Networking Luncheon
  • 1:00 PM
    Mastering content: expert feedback to grow traffic and engagement on all channels

    In this session, Matt Fenwick from True North Content will assess one content item of your choice. He’ll conduct an in-depth analysis, benchmarking your content and showing ways to improve it, with actionable insights you can apply across all your channels. You’ll also learn ways to collaborate with your team and stakeholders to streamline feedback, to deliver content better and faster.

     

    This workshop will provide the below outcomes:

    • Understand the essential features of content that drives engagement
    • Adapt your writing style for short-form content, from social media to emails
    • Gain practical techniques to collaborate on content
    Matt Fenwick
    Owner and Lead Consultant True North Content
  • 4:00
    End of conference day three
    Matt Fenwick
    Owner and Lead Consultant True North Content

Our Partners

Venue:   

Online

Contact us:

+61 02 9247 6000 
+61 02 9247 6333 
attending@publicspectrum.co 

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