Why you should attend
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- 1.Hear Case Studies from other agencies on how they are overcoming common barriers to social media optimization
- 2.Get up to date on the latest changes and ways to enhance audience engagement via key social media platforms such as Facebook, Instagram, Twitter and more!.
- 3.Learn from the experts with our Facebook, Instagram, Twitter, LinkedIn and TikTok platform masterclasses facilitated by them.
- 4.Discover how to build a real business case for your social media team and get your C-Suite on board..
- 5.Deep dive into key topics via mini workshops facilitated from social media thought leaders.
With eight out of 10 Australians on social media, there is now an increased focus for the public to become more digitally accessible and transparent to the community. In order to engage citizens and inform the public, organisations are now focused on driving consumer engagement and effectively informing decision making across Australia.
The Social Media for Gov Summit will be held virtually from 5-7 August 2020. It is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event addressed the most significant challenges being faced today and uncovered the knowledge, strategies and technology to improve the impact and value of social media efforts.
Hear from top social media platforms:
Hear from over 15 speakers including:
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Jonny Sawyer General Manager APAC Brandwatch
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Josh Laming Business Development Manager Shootsta
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Melissa De Coster Global Head of Client Services Shootsta
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Matt Rejis Senior Public Communications Officer LAPD
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Andrew Edmunds Assistant Director Marketing Sport Australia
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Matt Coote Head of Agency, Business Solutions, Australia Snapchat
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Ash Rane Former Platform Activation Consultant Google
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Mitch Flaherty Strategy and Intelligence Manager Defence Force Recruiting
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Kelly-Ann Stuart Senior Social Media Officer Australian Maritime Safety Authority
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Timothy Price Social Media Manager City of Melbourne
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Laura Haddock Social Media Lead Australian Federal Police
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Matt Fenwick Owner and Lead Consultant True North Content
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Colin Anstie Chief Executive Officer RD Consulting
Agenda overview
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8:30 AM
Opening remarks from the Chair
Building an evidence-based business case for social media
Wanita Zoghby-Fourie
CEO and Founder/ Social Media Strategist and Educator The Online Academy -
9:00 AM
Improving your social media traction through Facebook Manager
- Understanding the importance of split testing and how to use it correctly
- Harnessing the value data f rom audience insights
- Implementing custom audiences and retargeting to achieve growth
Kelly-Ann Stuart
Senior Social Media Officer Australian Maritime Safety Authority -
9:40 AM
How to stand out with video on Social Media
- How to get your video served/beat the algorithm
- Understanding and mastering the viewers ‘watch journey’
- How to grab and keep attention
Josh Laming
Business Development Manager Shootsta Melissa De Coster
Global Head of Client Services Shootsta -
10:20 AM
Morning break
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10:50
From boring to engaging: How to create engaging social media content for Government messages
- Identifying your audience and developing an engaging content strategy
- Building a brand throughout your social media content
- Turning boring messages into scoring messages
Timothy Price
Social Media Manager City of Melbourne -
11:30 AM
Google Analytics Masterclass
- Join us for a Google Analytics masterclass which will address best practice growth strategies.
- Learn from the experts of the platform as they deliver key insights.
- Understanding what Google Analytics is
- How to use Google Analytics to maximise social media ROI
- Key things to track on Google Analytics to measure social media success
Kelly-Ann Stuart
Senior Social Media Officer Australian Maritime Safety Authority -
11:40 AM
From boring to engaging: How to create engaging social media content for Government messages
- Identifying your audience and developing an engaging content strategy
- Building a brand throughout your social media content
- Turning boring messages into scoring messages
Ash Rane
Former Platform Activation Consultant Google -
1:20 AM
Google Analytics Masterclass
Join us for a Google Analytics masterclass which will address best practice growth strategies. Learn from the experts of the platform as they deliver key insights.
- Understanding what Google Analytics is
- How to use Google Analytics to maximise social media ROI
- Key things to track on Google Analytics to measure social media success
Ash Rane
Former Platform Activation Consultant Google -
12:10 PM
Lunch break
Timothy Price
Social Media Manager City of Melbourne -
2:00 PM
Handling the negative comments: Interacting with your audience in a positive way
- Understanding when to reply to comments on your posts
- Moderating the discussion and keeping it clean
- Boosting engagement through effective and strategic comments
Laura Haddock
Social Media Lead Australian Federal Police -
2:00 PM
Social Listening 101: Engaging starts with Listening
- Understanding when to reply to comments on your posts
- Moderating the discussion and keeping it clean
- Boosting engagement through effective and strategic comments
Jonny Sawyer
General Manager APAC Brandwatch -
2:40 PM
Closing remarks from the Chair and end of Day one
Laura Haddock
Social Media Lead Australian Federal Police
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8:50 AM
Opening remarks from the Chair
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9:00 AM
Snapchat Masterclass
Join us for a Snapchat masterclass which will feature ways in which organisations can get the most out of the platform and understand the best types of content to use.
- Understanding the power of Snapchat and the ROI available
- Designing a strategy for your Snapchat campaign
- Maximising ROI through targeted social media campaigns
Matt Coote
Head of Agency, Business Solutions, Australia Snapchat -
9:40 AM
Growing brand outreach through your staff and network
- The role of organic outreach in 2020
- How to empower your staff to become social brand advocates
- The relationship between your personal brand and your workplace
Karina Wilson
Social Media Team Leader EL1 Australian Trade and Investment Commission -
Twitter is What's Happening!
Public conversation has never been more important than now, so join Twitter as they unpack the latest trends, insights and showcase how brands are driving engagement across the platform
Isaac Irvin
Senior Client Partner Twitter Australia -
10:20
Morning break
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11:00 AM
Campaign Ideation
In groups of 6-8 you will work together to create some innovative campaign ideas. At the end of the discussion, each group will present their best idea to the audience and you will be able to take them back to your organisation and implement them.
Colin Anstie
Chief Executive Officer RD Consulting -
11:40 AM
Tiny Trainers: Using social media to get Australians active and engaged
- Innovative use of Facebook, Twitter and YouTube to launch campaigns
- Building a fully integrated and dynamic advertising campaign
- Delivering a strong ROI on a reduced budget
Andrew Edmunds
Assistant Director Marketing Sport Australia -
12:20 PM
Closing remarks from the Chair and end of Conference
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9:00 AM
Social Media health check: Maximising the potential of your social pages through in-depth analysis
In this session Wanita will review your social media channels and conduct an in-depth assessment of your profiles. You will be given a score which will also provide feedback on where you can improve. These scores will be specific to your organisation and will be confidential and for your benefit.
The workshop will provide the below outcomes:
- Reviewing your social media profiles and developing strategies to improve them
- Developing engaging social media profiles which enable higher audience growth
- Increasing visibility online through more engaging social media profiles
Colin Anstie
Chief Executive Officer RD Consulting -
12:00
Networking Luncheon
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1:00 PM
Mastering content: expert feedback to grow traffic and engagement on all channels
In this session, Matt Fenwick from True North Content will assess one content item of your choice. He’ll conduct an in-depth analysis, benchmarking your content and showing ways to improve it, with actionable insights you can apply across all your channels. You’ll also learn ways to collaborate with your team and stakeholders to streamline feedback, to deliver content better and faster.
This workshop will provide the below outcomes:
- Understand the essential features of content that drives engagement
- Adapt your writing style for short-form content, from social media to emails
- Gain practical techniques to collaborate on content
Matt Fenwick
Owner and Lead Consultant True North Content -
4:00
End of conference day three
Matt Fenwick
Owner and Lead Consultant True North Content
Our Partners
Brandwatch
Brandwatch is the world’s leading social intelligence company, with world-leading people at the heart of it. Our teams build intelligent software solutions that meet the needs of over 1,200 forward-thinking businesses, including Unilever, Whirlpool, British Airways, Walmart and Dell.
Shootsta
PS News
PS News is an online newspaper packed with news and other information designed to inform, entertain and challenge the professional staff of public sector organisations and other interested parties around the nation.
Venue:
Online
Contact us:
+61 02 9247 6000
+61 02 9247 6333
attending@publicspectrum.co
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