Reaching your target audiences with the right messages at the right time has never been more critical, yet complex than it is in the current circumstances. With the current environment of rapid change only accelerating, governments will need to develop and implement social media strategies that cut through the noise, engage effectively and empathetically with communities, and develop data backed approaches to content development. It will also be essential that they are up to date with the latest advances in social media technology, embracing the latest social media trends and actively adapting their strategies based on what works and what doesn’t.

The 16th Social Media for Gov Summit 2022 will bring together leaders from within government who are spearheading the use of social media in engaging citizens and cutting through the noise. Delegates will also gain tools and strategies to maximise the impact of social media on a tight budget, develop agile and responsive social media plans and maximise their ROI from social media.