Public Spectrum’s 2nd Social Media for Government New Zealand 2020 will bring together over 20 social media experts in government to explore how social media can be leveraged to find key insights on what resonates with the audience, create a more personalised, connected experience for citizens, and drive trust and confidence in government.
In this workshop, attendees will learn how to find their brand’s social media ‘voice’ and strategically develop these features via content marketing and social media strategies to spark positive engagement around their brand.
This interactive workshop will explore suite of Facebook products and how best to use these tools to reach communities and engage with residents. Attendees will be able to learn how to design a social-led campaign from scratch to reach audiences that matter most to them. This workshop will cover:
StopPress.co.nz is the voice on everything advertising, media and marketing in New Zealand. StopPress – website, EDMs, video, podcasts and events – is the hub for New Zealand’s communications industry, providing essential news, views and intelligence. Informative and interactive, StopPress is updated daily as news breaks, providing readers a forum for lively commentary, opinion and debate on industry trends. StopPress EDMs are emailed to 10,000 subscribers twice/week on Tuesday and Friday. StopPress audience is made up of key marketing, advertising and media decision-makers. Our traffic is significant, reflecting the size of the New Zealand marcomms industry – 141,247 average monthly page views, 38,736 average monthly users, 10,000 email subscribers, 7134 Twitter and 4,500 Facebook followers. Our readers are well-educated, high-rolling business decision-makers – people in control of New Zealand’s $2 billion + marketing spend per annum.
2 Grey Street,Wellington,
6011, New Zealand
+61 02 9247 6000
+61 02 9247 6333
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