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Why you should attend

    • 1. Build and maintain a two-way dialogue on social media to improve service delivery and citizen satisfaction
    • 2. Create social media content that drives trust and confidence in the government.
    • 3. Find your target audience and understand what resonates with them using social media analytic tools to ensure your message cuts through the noise

Public Spectrum’s 2nd Social Media for Government New Zealand 2020 will bring together social media experts in government during a live online session to explore how social media can be leveraged to find key insights on what resonates with the audience, create a more personalised, connected experience for citizens, and drive trust and confidence in government.

Hear over 15+ speakers including:


“Fantastic speakers, useful tips and strategy, a greater appreciation for what is possible when doing social media on a budget.”
Communications AdvisorEnvironment Canterbury
“I found Social Media for Govt NZ valuable as not only did it give a lot of practical advice, but gave me the feeling of being part of a social media in Govt community for the first time.”
Digital & Visual Media AdviserCreative New Zealand
This conference was excellent. I am hugely inspired by the speakers and their presentations, and I have returned to work with the motivation and enthusiasm to apply many of the things I learned.
Content Writer and CoordinatorUniversity of Auckland
The content and speakers were fantastic. I have so much to take away from the event and will be applying it to my job immediately.
Community Liaison Advisor Ministry of Social Development
#SM4GOVNZ was a great chance to hear from others in this niche industry and discuss the challenges we are all facing. I really enjoyed hearing case studies, stories and tips from the speakers.
Senior Social Media AdvisorMinistry of Business, Innovation and Employment

Agenda Overview

TUESDAY, 16th JUNE 2020
THURSDAY, 18th JUNE 2020
  • 9:00 AM
    Workshop A Making connections that matter through the family of Facebook apps

    This interactive workshop will explore suite of Facebook products and how best to use these tools to reach communities and engage with residents. Attendees will be able to learn how to design a social-led campaign from scratch to reach audiences that matter most to them. This workshop will cover:  

    • Campaign set up best practices and choosing the right campaign objective for your advertising goals  
    • Building creative that is fit for our mobile first world  
    • Using groups and messaging to spark greater engagement within your community  
    Ben O’Sullivan
    Government, Politics and Advocacy Partner Manager Facebook
  • 12:00 PM
    Lunch Break
  • 1:00 PM
    Workshop B  Developing your social media voice to change minds and attitudes 

    In this workshop, attendees will learn how to find their brand’s social media ‘voice’ and strategically develop these features via content marketing and social media strategies to spark positive engagement around their brand.  


    • How to develop your own personality, style and characteristics, and back yourself and get buy-in from your organisation    
    • How to incorporate your new voice to your social media strategy to provide engaging, relatable and timely content across multiple channels    
    • How to create social marketing campaigns that doesn’t attempt to command and control your audience but build a community of stewards that champions your organisation  
    • Update on algorithm changes and how to ensure your content is engaging enough that they don’t become a burden  
    • Post-campaign reporting: Learning and optimising, and how to gauge if your strategy is working  
    Karina Wilson
    Social Media Team Leader EL1 Australian Trade and Investment Commission
  • end of conference 

Proudly supported by

Media Partner



Contact us:

+61 02 9247 6000 
+61 02 9247 6333 

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