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Why you should attend
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- 1. Build and maintain a two-way dialogue on social media to improve service delivery and citizen satisfaction
- 2. Create social media content that drives trust and confidence in the government.
- 3. Find your target audience and understand what resonates with them using social media analytic tools to ensure your message cuts through the noise
Public Spectrum’s 2nd Social Media for Government New Zealand 2020 will bring together social media experts in government during a live online session to explore how social media can be leveraged to find key insights on what resonates with the audience, create a more personalised, connected experience for citizens, and drive trust and confidence in government.
Hear over 15+ speakers including:
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Ben O’Sullivan Government, Politics and Advocacy Partner Manager Facebook
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Wanita Zoghby-Fourie CEO and Founder/ Social Media Strategist and Educator The Online Academy
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Karina Wilson Social Media Team Leader EL1 Australian Trade and Investment Commission
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Hannah Reynolds Digital Content Advisor Auckland Emergency Management
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Krystle Field Social Media Manager Trade Me
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Kimberley Harcombe NZ Social Media Lead Vodafone New Zealand
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Niall Harkin Digital Channels Manager EQC
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Simon Earle Group Digital Channels Manager Sport New Zealand
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Kylie Bensemann Social Media Advisor Horowhenua District Council
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Amanda Jeffs Social Media Manager Auckland University of Technology
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Iona Wassilieff Senior Communications Advisor Ministry of Civil Defence & Emergency Management Te Rākau Whakamarumaru
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Chris O’Brien Digital Communications Manager New Zealand Post
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Melodie Jacquinod Social Media Specialist Auckland Council
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Jamie Nilsson Digital Channels Manager New Zealand Defence Force
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Megan Nicholl GM Communications & People Antarctica New Zealand
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Jack Fisher Social Media Advisor Museum of New Zealand Te Papa Tongarewa
Testimonials
Agenda Overview
TUESDAY, 16th JUNE 2020
WEDNESDAY, 17th JUNE 2020
THURSDAY, 18th JUNE 2020
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8:50 AM
Opening remarks from Chairperson
Opening remarks from
Wanita Zoghby-Fourie
CEO and Founder/ Social Media Strategist and Educator The Online Academy -
Developing authentic and relatable content for your audience
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09:15 AM
Case study Changing perspectives by showcasing people and community through video content
- Goals and objectives of the ‘Our People’ campaign – changing the perspectives of the community towards the Council and the local government
- Campaign methods and content types – highlighting Council projects, staff and residents through videography and photography
Kylie Bensemann
Social Media Advisor Horowhenua District Council -
10:00 AM
Communications that matter: Finding new and innovative ways to connect with the audience
- Getting reach through organic content – using social insights to inform content decisions, and driving and distributing content
- Social advertising through storytelling and seeing results in engagement and sales
- Creating content-led topical moments and exploring Vodafone NZ’s 5G launch
Kimberley Harcombe
NZ Social Media Lead Vodafone New Zealand -
10:45 AM
Morning Break
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11:15 AM
Panel discussion Structuring a social media team that can deliver content fast and manage a 24/7 environment
- What are some critical questions that must be answered if you want to build a dynamic social media team?
- What job functions are a must for organisations of all sizes, where do you place them and who leads the pack?
- How do you work together across multiple channels while maintaining a consistent brand voice?
Facilitator:
Wanita Zoghby-Fourie, CEO and Founder/ Social Media Strategist and Educator, The Online Academy
Wanita Zoghby-Fourie
CEO and Founder/ Social Media Strategist and Educator The Online Academy Karina Wilson
Social Media Team Leader EL1 Australian Trade and Investment Commission Krystle Field
Social Media Manager Trade Me Amanda Jeffs
Social Media Manager Auckland University of Technology Jamie Nilsson
Digital Channels Manager New Zealand Defence Force -
12:00 PM
Using social storytelling to humanise men and women in uniform
- Using a rich visual approach to show (don’t tell) what NZDF does and why it matters
- Going behind the scenes to bust myths and build understanding of what it takes to do what we do
- Building awareness of the NZDF using engaging storytelling on Instagram
Jamie Nilsson
Digital Channels Manager New Zealand Defence Force -
12:45 – 2:00 PM
Lunch Break
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2:00 PM
Upskilling and training other departments to enhance their social media presence
- Helping teams around AUT refresh and redefine their content strategies for social channels and aligning the brand across over 200 university accounts
- Supporting academics amplify their research on social media and working together to help share the content
Amanda Jeffs
Social Media Manager Auckland University of Technology -
2:45 PM
Exploring content that strikes an emotional chord
- Sharing stories of the past that the audience can identify with
- Creating powerful digital experiences to entice potential visitors and reengage with past visitors
- Using imagery as key advocacy tool
Jack Fisher
Social Media Advisor Museum of New Zealand Te Papa Tongarewa -
3:30 PM
Closing remarks from Chairperson
Closing remarks from Chairperson
Wanita Zoghby-Fourie
CEO and Founder/ Social Media Strategist and Educator The Online Academy
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9:00 AM
Opening remarks from Chairperson
Opening remarks from
Wanita Zoghby-Fourie
CEO and Founder/ Social Media Strategist and Educator The Online Academy -
Using social media as a venue for customer service & Measuring the impact of your social media efforts
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9:15 AM
Sealing the analytics: Using metrics for continuous improvement
- The coolest content – engaging messaging with compelling imagery
- Enticing an audience – maximising the audience across social and website
- Likes, followers, views, reach and compare? – what to choose and how to use it
Megan Nicholl
GM Communications & People Antarctica New Zealand -
10:00 AM
Panel discussion Social media’s part in managing a crisis: How social media can maximise efficiency in crisis management
- What are some best practices and creative tactics to reach constituents in a crisis situation?
- How do you work with your local emergency manager to coordinate messaging during a crisis situation?
- How do you use social media as an open communication channel for constituents to respond back, ask questions and provide updates?
Facilitator:Wanita Zoghby-Fourie, Social Media and Digital Marketing Strategist, The Online Academy
Wanita Zoghby-Fourie
CEO and Founder/ Social Media Strategist and Educator The Online Academy Hannah Reynolds
Digital Content Advisor Auckland Emergency Management Niall Harkin
Digital Channels Manager EQC Iona Wassilieff
Senior Communications Advisor Ministry of Civil Defence & Emergency Management Te Rākau Whakamarumaru Melodie Jacquinod
Social Media Specialist Auckland Council -
10:45 AM
Morning Break
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11:15 AM
Applying Agile methodology to social media marketing
- Agile methodology in a marketing world
- Agile marketing pros and cons – strategy, planning & delivery
- How to think big, start small and scale fast
Chris O’Brien
Digital Communications Manager New Zealand Post -
12:00 PM
International keynote Growing brand outreach through your staff and network
- The role of organic outreach in 2020
- How to empower your staff to become social brand advocates
- The relationship between your personal brand and your workplace
Karina Wilson
Social Media Team Leader EL1 Australian Trade and Investment Commission -
12:45 – 2:00 PM
Lunch Break
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2:00 PM
Panel discussion Social media’s role in the coronavirus pandemic
- Developing appropriate communication strategies during the COVID-19 pandemic – What are the main challenges?
- What needs to be taken in consideration when managing social media platforms during the pandemic?
- Ensuring authenticity during times of uncertainty – utilising the right format, timing and distribution channelFacilitator:Wanita Zoghby-Fourie, Social Media and Digital Marketing Strategist, The Online Academy
Wanita Zoghby-Fourie
CEO and Founder/ Social Media Strategist and Educator The Online Academy Hannah Reynolds
Digital Content Advisor Auckland Emergency Management Simon Earle
Group Digital Channels Manager Sport New Zealand Kylie Bensemann
Social Media Advisor Horowhenua District Council Jack Fisher
Social Media Advisor Museum of New Zealand Te Papa Tongarewa -
2:45 PM
Case study Keep Up with the Play: Measuring the success of Sport New Zealand’s efforts to increase participation in youth sport
- Measuring public sentiments by monitoring social conversations on sport
- Spreading the message via partnerships and influencers, and measuring engagement and amplification of these efforts
- Exploring measurement tools
Simon Earle
Group Digital Channels Manager Sport New Zealand -
3:30 PM
Closing remarks from Chairperson
Wanita Zoghby-Fourie
CEO and Founder/ Social Media Strategist and Educator The Online Academy
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9:00 AM
Workshop A Making connections that matter through the family of Facebook apps
This interactive workshop will explore suite of Facebook products and how best to use these tools to reach communities and engage with residents. Attendees will be able to learn how to design a social-led campaign from scratch to reach audiences that matter most to them. This workshop will cover:
- Campaign set up best practices and choosing the right campaign objective for your advertising goals
- Building creative that is fit for our mobile first world
- Using groups and messaging to spark greater engagement within your community
Ben O’Sullivan
Government, Politics and Advocacy Partner Manager Facebook -
12:00 PM
Lunch Break
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1:00 PM
Workshop B Developing your social media voice to change minds and attitudes
In this workshop, attendees will learn how to find their brand’s social media ‘voice’ and strategically develop these features via content marketing and social media strategies to spark positive engagement around their brand.
- How to develop your own personality, style and characteristics, and back yourself and get buy-in from your organisation
- How to incorporate your new voice to your social media strategy to provide engaging, relatable and timely content across multiple channels
- How to create social marketing campaigns that doesn’t attempt to command and control your audience but build a community of stewards that champions your organisation
- Update on algorithm changes and how to ensure your content is engaging enough that they don’t become a burden
- Post-campaign reporting: Learning and optimising, and how to gauge if your strategy is working
Karina Wilson
Social Media Team Leader EL1 Australian Trade and Investment Commission -
end of conference
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Venue:
Online
Contact us:
+61 02 9247 6000
+61 02 9247 6333
attending@publicspectrum.co
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