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Digital Sales/Business Development

New website helps Aussie businesses reach international markets

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New website helps Aussie businesses reach international markets

Australian businesses can now reach international markets and customers thanks to the new website the national government has launched.

The export.business.gov.au website was funded by the government through its $21.4 million commitment for a Trade Information Service, featuring interactive market insights, trends as well as information on grants, funding, local laws and regulations, distribution and shipping.  

Minister for Trade, Tourism and Investment Dan Tehan said the website tool would help Australian businesses grow and reach new customers.  

“International trade supports Australian businesses and Australian jobs, that’s why the Morrison Government is helping businesses find new markets and new opportunities for their products,” Minister Tehan said.  

“Australia posted a record calendar year trade surplus of $72.7 billion in 2020 and our efforts to encourage trade diversification are already paying off with a number of agriculture products finding new markets in Vietnam, Indonesia, Egypt, Hong Kong, the United Kingdom and Korea.” 

Minister Tehan said the website will help drive more market diversification and encourage more businesses to engage in international trade. 

Minister for Industry, Science and Technology Karen Andrews said Austrade’s export services would be available through easy to navigate, self-service tools, insights and advice on demand.  

“To grow Australian industry and create new local jobs, we need our businesses to tap into new markets around the world – and export.business.gov.au will bring Austrade’s insights and advice, into one easy to use place,” Minister Andrews said.  

Export Council of Australia Chair Dianne Tipping said there was enormous potential for businesses to embrace innovative digital offerings since Austrade’s digital export services can take the guesswork out of the research process and fast-track the export journey.

Chair Tipping also revealed that the website has a quick checklist for those who are new to exporting their products.  

AUSVEG National Manager for Export Development Michael Coote said the new tool had practical benefits for the agricultural sector.  

“This is an important tool for Australian businesses seeking to navigate the complexities of exporting agricultural produce – and a useful platform for both new exporters considering established export markets, and existing exporters looking to enter emerging markets,”  Manager Coote said.  

“Agri-businesses looking to capitalise on growth and stay one step ahead of a rapidly changing export landscape can more readily access Austrade advice and insights on  top-performing markets to inform their trade and diversification strategies to expand and take advantage of the opportunities available through export.” 

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