9:00 AM – 12:00 PM | Workshop A
Driving engagement through video content
With the rapidly increasing preference for video content, social media managers now have more creative content options available to them than ever before, however, effectively utilising this format in an engaging, cost effective manner that will drive tangible outcomes is a delicate balance that must be constantly prioritised.
With the increasing noise on social media and the need to engage the right people at the right time, it’s never been more critical for departments to ensure that they are using video content in the most engaging ways.
Attend this practical workshop to learn how to:
- Develop an effective strategy to generate engagement through video
- Align your choice of video content through platform use
- Create strategies to tailor video length, content and timing to maximise reach
- Use tools to monitor and track social media performance
Nicole O’Rourke, Digital Media Specialist, New Zealand Post