PR’s big moment in the age of AI search
PR budgets may have tightened, but the potential for impact has never been louder. In an AI-first world, it’s not just about good press anymore—it’s
Study finds most Australian organisations unprepared for AI-led brand visibility
Just 16% of Australian marketing and communications teams are taking an integrated approach to AI visibility. For the remaining majority, ownership of the AI brand
Generative AI reinvents PR strategy
Muck Rack’s latest report shows that 75% of public relations professionals now incorporate generative AI into their everyday work, marking a significant increase from the
Have you ever wondered – what actually is PR?
The interpretation of public relations’ core purpose and the process often gets confused. Is it advertising, journalism, or both? Events and product launches? Something else?