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Personal Development

Your ‘Point of Difference’​ is YOU!

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How many times have you been asked that famous question – What is your point of difference?

Wikipedia says, “Point of difference refers to the factors of products or services that establish differentiation.”

I don’t buy into this traditional view! Products or services are generally easily replicated. If you have the time, money and inclination to replicate the product or service that a competitor is offering. Where there’s a will, there’s a way!

The reality is, the traditional view (as per Wikipedia’s definition) of your ‘point of difference’ can be replicated.

What can’t be replicated is YOU!

For my business, I am very comfortable saying that my point of difference is ME!

Nobody has the same experience or perspective on my experience as I do.

Nobody facilitates teams the way I do.

Nobody has the same perspective on information as I do.

Nobody has the same thoughts about how to get groups of people working together as a team as I do.

Nobody reads people and behaviours the way I do.

Nobody develops and maintains relationships the way I do.

This is not being egotistical. It is simply saying I am unique. Every single person on the planet is unique.

Does that then mean, the question of ‘what is your point of difference? is now a rhetorical question?

Don’t strive for originality, just be yourself!

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With a combined 25 years’ experience working in multinational companies and providing consulting services, Brendan has become skilled at leading people, and coaching leaders and their teams to maximise their performance. This experience has provided him the opportunity to work across a number of industries, including Government (both State & Federal), Not-for-Profit, Health Products & Services, Education, Mining, Shipping, Transport, Logistics, Retail and Real Estate.

Brendan's corporate roles have included Chief Operating Officer & Head of Improvement for a Not-for-Profit, Project Manager for a global system implementation, Quality Assurance Manager for a Global Agency Network covering over 50 countries, Service and Process Improvement Manager for a leading global transportation company and various Customer Service Manager positions involving leading teams of up to 50 people covering a variety of geographic locations, both interstate and international. He is also the Founder & Co-Host of LinkedInLocal Central Coast, which is currently the largest LinkedInLocal networking event in Australia.

Brendan is a practicing Lean Six Sigma Green Belt and holds a Diploma in Project Management. He has an international business experience having worked in a number of countries including the United Kingdom, China, Singapore, Papua New Guinea, New Zealand, India, Thailand, Indonesia, Fiji, Vanuatu, and Noumea.

The combination of business and ‘real-life’ experience has given Brendan the ability to work with and relate to leaders on all levels.

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