Craig has 30 years’ experience advising major corporations and senior executives in Australia and South Africa on their reputation in good times and bad. Much of that time has been spent working in the trenches with boards, management teams and in-house communication teams assisting them with issues and crisis preparation and management, media coaching and media relations, communication strategy, social media strategy and thought leadership.
This work has included a cross section of sectors such as: financial services, professional services, education, medical devices, property and construction, FMCG, telecoms, tech as well as various government sectors.
He is passionate about exploring the multi facets of reputation and especially how corporate culture often causes the biggest reputational risks. Related to this, SenateSHJ produces the Reputation Reality Report annually; a qualitative insight into what senior executives in Australia and New Zealand think about risk and reputation, where the biggest risks lie and what they are doing about it.
Craig is the author of two ebooks and two published books on thought leadership: #Thought Leadership Tweet – 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign and Brand Stand: Seven Steps to Thought Leadership. Through this work he has evolved a bespoke thought leadership methodology which helps companies develop their point of view and take it to market.
