Lucinda Terry is the Executive Assistant (EA) to the Lord Mayor at City of Parramatta Council. She has over 15 years administrative experience with expertise in high level Executive Support and stakeholder management, coupled with a passion to truly partner with Leaders to achieve great outcomes for their communities and business. After graduating University, Lucinda began her career in small business undertaking various administration, reception, secretarial and database management duties. Learning from the ground up and seeing how important the core skills of effective administration can be in a frontline team environment has shaped Lucinda’s career ever since. From there she went on to become EA to the Managing Director of a boutique Executive Coaching firm which, at the time, was leading the way in the early days of the business coaching industry. Taking a career break to start her family, Lucinda returned to business coaching for a short time before starting her own business as a Virtual Assistant (VA) providing administrative support to a range of sole traders and small business owners. However, Lucinda missed the direct connection with senior business leaders that being an EA gave her. This is when she embarked on the next phase of her career and joined the local government sector as Executive Assistant to the Lord Mayor at City of Parramatta Council. City of Parramatta’s values resonate with Lucinda’s work ethic to consistently provide exceptional customer focus, innovative and responsive secretarial and administrative support to Parramatta's community leaders.