Digital misinformation has emerged as a significant concern, prompting strong action from both technology leaders and government authorities. The Australian government is also proactively addressing the issue by forming new committees focused on tackling the spread of false information across media and social platforms. In parallel, Adobe’s Content Authenticity Initiative is working to bolster confidence in AI-generated content by developing tools to verify the authenticity of digital media. As misinformation continues to affect public perception and election integrity, these efforts are vital to ensuring digital transparency and reliability.

Public Spectrum recently spoke with Chandra Sinnathamby, Director, Digital Media B2B Strategy & GTM, Asia-Pacific at Adobe, on how content credentials tackle digital misinformation.

Chandra Sinnathamby provides valuable insight on what content credentials are and their role in combating misinformation across media and social platforms.