. The new website and app have been launched in conjunction with a hard-hitting bushfire awareness advertising campaign. The new campaign urges people to rethink their personal risk with just one in 10 Western Australians having a bushfire plan.

The $1 million How Fireproof is Your Plan? campaign asks the community to evaluate their bushfire plans by showing the devastating consequences of being caught in a raging fire. The television advertisement shows people, children and livestock trapped in dangerous bushfire scenarios after leaving it too late to leave during an emergency.

The How Fireproof is Your Plan? advertising campaign will appear throughout the southern bushfire season on television, radio, print, online and on billboards. The My Bushfire Plan app is available from the App Store, Google Play or https://mybushfireplan.wa.gov.au

“We know that indecision can be deadly during a bushfire, and this campaign is deliberately emotive to bring home the reality of being trapped on your property or in a car. Research conducted by the Department of Fire and Emergency Services shows that while Western Australians understand the danger of fire, and the bushfire risk for the State, most do not understand or plan for their own risk, which is why this campaign is so important,” Emergency Services Minister Francis Logan said.

“People might think that they are prepared, but when their hose melts, the power fails or they become exhausted from the radiant heat, they will not be able to think clearly enough to make life-saving decisions. The new My Bushfire Plan website and mobile app are very straightforward and contain some vital information that can save lives or properties. You must know beforehand what actions you will take during a bushfire and having a plan in place at your fingertips during an emergency could be the difference between life and death,” he said.