Cyber security company Radware has introduced a new cyber security partner program globally, further empowering the company’s ecosystem partners in accelerating their growth and earning more.
The Radware Cybersecurity Partner Program offers new and existing ecosystem partners a more lucrative and systematic approach to creating, managing, and growing sales opportunities based on Radware’s state-of-the-art cloud services and solutions.
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The program is said to be complete with new participation tiers, training, financial incentives, and support materials for resellers, managed security service providers, carriers, and cloud service providers.
“Our new Cybersecurity Partner Program will prepare and position our partners to play an even bigger role in our go-to-market strategy and cloud growth engine,” Radware Chief Business Officer Yoav Gazelle said.
“The program is designed to accelerate our mutual success. We are committed to delivering the technology, services, and professional consulting our partners require as trusted advisors for our customers.”
Focusing primarily on cloud security, the program offers access to Radware’s full portfolio of network security as well as application security and delivery solutions.
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The program is based on three tiers of participation: Certified, Spotlight, and Signature, in order to meet a range of partners’ needs while rewarding them for the value they deliver throughout the customer lifecycle.
Each tier offers progressively deeper financial incentives, discount structures, and rebates, as well as more advanced training opportunities and seller tools.
The program also features the following:
- More comprehensive onboarding, which includes online and instructor-led sales training, tool kits, shadowing, and access to community forums.
- A new certification and badging program.
- Newly designed sales playbooks, campaigns in a box, battle cards, email templates, co-branded materials, demos, and assessment tools.
- A digital portal to house and organize the program deliverables.
“Radware’s Cybersecurity Partner Program provides much-needed resources to support us in our efforts to continually exceed the needs of our customers,” Netagen Vice President of Client Solutions Greg Curry said.
“As a Signature Partner, we see tremendous business value in Radware’s partner ecosystem for full customer coverage. The marketing programs, together with enhanced training on Radware products and services, will go a long way in supporting our sales efforts in Canada. It’s great to see Radware invest in their partners, enabling them to thrive and grow.”
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To support the evolving needs of today’s enterprises and medium-sized businesses, Radware’s comprehensive cloud security offering includes Radware’s Cloud DDoS Protection Service, Cloud Web Application Firewall, API Protection, and Bot Management.
Radware’s award-winning solutions are recognized by industry analysts such as Forrester Research, Gartner, GigaOm, KuppingerCole Analysts, and Quadrant Knowledge Solutions.
“Radware’s Cybersecurity Partner Program reimagines how Radware engages with its business partners. Radware is providing them unprecedented access to resources, incentives, and tailored support to deepen their technical expertise and help speed time to market,” DataBank Chief Information Security Officer Mark A. Houpt said.
“The new program is designed to fuel partner growth. By putting us in control of our earning potential, growing our technical expertise, and demonstrating sales success, we can unlock specialized financial, go-to-market support and benefits.”
The company’s existing partners will be eligible for the new cyber security partner program and the transition to qualifying tiers will be based on their business results.
Source: Radware Newsroom. Content has been edited for style and length.
Eliza is a content producer and editor at Public Spectrum. She is an experienced writer on topics related to the government and to the public, as well as stories that uplift and improve the community.
