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Sonnant releases AI tech that provides historical content to trending topics

Eliza Sayon Nov 19, 2021

2 min read

Sonnant has launched the Archival Revival, the latest tool in its Artificial Intelligence platform that brings historical content to trending social media topics.

“Artificial Intelligence (AI) has already changed content creation and consumption forever…. and it’s only version 1.0! We recognised that content marketing was time-consuming, and understood that content creators never have enough time, money or capabilities to extract maximum leverage from their expensive content,” Sonnant CEO Tony Simmons explained.

“Both the creators and the audiences are losers in this equation. We knew the possibilities of AI and natural language processing (NLP) and challenged ourselves to solve many of these well-known content promotion and discovery problems.”

Archival Revival brings in historical content whenever it corresponds to trending social media topics. When there is a trending topic, the AI recommends, clips and summarises it. It then collates the relevant trending hashtags and writes the headline ready for immediate “one-click” posting.

Sonnant has developed and deployed over 20 AI-based tools on its platform, and it’s only just getting started. For example, their automated clip recommendations turn long-form video and audio content into SEO ready promotional snippets and audiograms.

The company is not only changing the way that content marketers and promoters can manage and promote content at scale, but it’s also changing the way organisations think about what is possible with content and what the standard requirements are to connect with audiences.

“After receiving investment from Southern Cross Austereo (ASX: SXL), we were emboldened to push the boundaries of AI and machine learning. Working closely with a massive content creator, we have been able to see the trends, desires and benefits of AI-based automation first-hand. That has meant we have solved real problems, and created real benefits, from day one,” Mr Simmons said.

More importantly, we’ve come to understand that the best AI doesn’t seek to replace humans, it helps them do more with less and lets them focus their energies on the most critical goal of content, effectively engaging and growing an audience.”

Eliza Sayon

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Eliza is a content producer and editor at Public Spectrum. She is an experienced writer on topics related to the government and to the public, as well as stories that uplift and improve the community.